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New Kotler book "Social Media Marketing", 2nd ed., excerpt 4
27 Lessons from Philip Kotler, the father of Marketing..
27 Lessons from Philip Kotler, the father of Marketing..
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New Kotler book "Social Media Marketing", 2nd ed. 2017, excerpt 2
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. – DX Innovation Institute
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